This is Beertopia. It is part of a larger project that I am working on which will be inside of a refurbished refinery that was made into a bar. The Beer Cubes machine makes exactly what it sounds like, beer ice cubes. It is mounted on the wall and once the beer cubes are formed they fall into the base of Beertopia which keeps all the beer in this giant container cool.
Now the rock wall is for anyone who is 21+ and wants to try and get a free beer for themselves, a friend, or a special someone who may not even know they are a special someone. If you reach the top you ring the bell and get ONE free beer. Anyone who attempts this must sign a release form saying the bar is not responsible for any harm or embarrassment that befalls on them. You must be sober to attempt this because there are no safety harnesses. This isn't your grandfather's bar. It's much worse.
Drink responsibly but don't act responsibly.